Wise Exec @wiseexec_

You spent the money to get them to the cart. You wrote the ad, built the creative, won the click, and got them all the way to the checkout page. And then a three-step form and a surprise shipping fee lost them. That's not a traffic problem or a targeting problem. That's a checkout problem, and it's undoing work you already paid for. The hardest part of ecommerce is earning enough trust to get someone this far. Don't blow it on a form field they didn't expect.

It takes an average of 14 to 20 touch points to close a high-ticket lead. Most businesses don't have a system that even handles 3. Here's what a full funnel actually looks like for a home services company: First, something captures their attention. An ad, a Google search, a piece of content. That gets them into your ecosystem. Next, your website or landing page converts that attention into a lead.  Not just any page. One that's been tested, refined, and built to convert. This compels them to book a call. Between now and their call, they receive text reminders and emails with social proof to warm them up for the conversation. When it’s call time, your sales rep either closes them live or doesn't.  If they don't, most companies write it off as a dead lead and move on. That's where the real money gets left on the table. Leads that aren't ready right now still need to hear from you. Automated email sequences, SMS follow-ups, and re-engagement campaigns. The company with the most consistent follow-up wins. Every time. Marketing isn't just about attracting leads. It's about building a system that doesn't let them fall through the cracks.

A Vercel employee installed a third-party tool called Context AI for what was probably a routine engineering task. That one decision led to a highly sophisticated attacker compromising Vercel's Google Workspace, accessing environment variables across their infrastructure, and triggering one of the more alarming security postmortems I've read this year. The attacker used the access that employee had already granted the tool.  That’s all it took. This is the part of the AI tooling conversation that almost nobody is having. We're in fast fashion land right now with apps.  The volume of new tools being released is enormous, and the cultural expectation is to move fast, try things, and iterate.  What that culture doesn't make room for is actually reading what you're granting access to when an app requests permissions to your Google Drive, your GitHub, or your email. Most users only have one question when they pick up a new tool: can it do what I need?  Important question. But the question that matters more is what does this thing touch in my existing systems, and what happens if someone else gets to it before I do. That's the question the Vercel employee skipped.  It's also one that the majority of founders skip every week.

AI decisions should start with risk vs. reward… Move fast on low-stakes, easily validated use cases where the upside is high and the downside is minimal. In those cases, the real risk is doing nothing and missing the opportunity.

The ULTIMATE $1T agency model Masterclass: (agency owners you need to save this)

ericosiu @ericosiu

a month ago

x.com/i/article/2052…

15 39 442 515K 2K

The idea that being "pre revenue" is more valuable than operating a currently profitable business is such a perfect analysis of the current state of tech

please do not start a company if you have these three mindsets: 1. you want to be the boss founders are not bosses. we are servants to our customers, to our investors, and to our employees 2. you want work-life balance in the first few years, your startup is a hungry baby. it wakes you up at 3am every day. balance comes much, much, much later 3. you can't handle rejection if no hurts your feelings, don't start a company. you have to develop a thick skin start for the right reasons, or don't start at all

I find that every long Claude answer I forward gets skimmed, at best. Yet a similar answer as a video often gets watched till the end. Different formats yield completely different retention metrics. Check this out:

HeyGen @HeyGen

21 hours ago

Hyperframes is now an official @claudeai connector LLM answers are often dense pages of text that go unread we partnered with anthropic to fix that, @HyperFrames_ runs as an mcp where you work docs get skimmed. video gets understood proof: this video was made with Hyperframes

155 144 535 571K 366

Incompletions are quietly killing your team's momentum. Every time you say "we should do that" and don't take the next step, you create drag. No owner. No action. No result. It feels harmless in the moment, but compounds like crazy. High performers don't leave things hanging.  They capture. Who does what by when? That's the whole game. One owner, a clear action, and a defined timeline. If you don't want to do it, say no.  If you do, lock it in. Because your reputation isn't built on what you intend to do. It's built on what actually gets done.

Every great tech IPO seeds the next ecosystem. Employees who’ve built at the frontier of aerospace, now liquid, motivated to go build their own thing. The aerospace startup wave is coming

Jaan of EVwire.com ⚡ @TheEVuniverse

a day ago

how regular SpaceX employees arrive to work after the IPO

24 193 5K 483K 359

You know exactly how you want your home to feel… then you open a browser to shop around and none of it connects. That gap between inspiration and execution is exactly where confidence dies. That's what we're building.

The medical industry doesn't make money on healthy people. Think about that for a second… If we simply focused on eating whole foods, reducing stress, exercising regularly, and protecting our sleep, the entire pharmaceutical industry would see massive declines. So there's no financial incentive to push prevention. The system is built to react, not to prevent. You get a diagnosis. You get a prescription. Repeat. What we've built is a multi-trillion-dollar industry that profits from band-aiding health problems, not solving them. And the wild part? Most of those problems were preventable. The disease didn't start when the diagnosis came. It started 20 years earlier. With the habits, the stress, the processed food, and the sleep you weren't getting. You either play offense now or you manage consequences later. The question isn't whether you can afford to prioritize your health. It's whether you can afford not to. Are you playing offense or defense?

Here's my POV on how to optimize GMV Max on TikTok Shop 👇 Attend the webinar tommrrow, 10AM PST FIRST... GMV Max is only as good as the inputs you give it Remember, it is part of an AI algorithm And AI algorithms need data Your content needs to speak to all of the subavatars inside your category And there are tens of thousands of them You need to set your target return on ad spend lower than you think at first to get volume Be okay with losing money on GMV Max at first to buy yourself data It is very, very, very important at the beginning to not get too tied to profitability Profitability comes later The halo comes later THIS IS THE KEY Make as much content as you humanly can yourself to add to GMV Max As a brand, you need to understand your content better than any creator I am not saying do not work with creators Not at all But you need to be the authority on the best possible kind of content to make for your brand This post basically has nothing to do with media buying on GMV Max It has everything to do with creator content If you are trying to scale TikTok Shop past the early traction stage, we are going deeper on this in Part 2 of our TikTok Shop Playbook 2026 We are covering GMV Max, creator volume, live selling, commission structure, and what systems need to be in place before you push harder. Plus 20 minutes of live Q&A. Register below 👇 space is limited Share this with someone who is struggling on TikTok Shop, @socialcommclub Commerce Club can help with that 😉

Your post-purchase emails are a shipping confirmation and a review request. 🫠 That's not a flow. That's a receipt.

The speed at which GTM is evolving is wild. Here's a quick snapshot of how we're evolving with Claude Code ⬇️ Not long ago, we were writing copy manually and spending hours in Clay. Now, you can vibe your way to results like the top .01%. In just 30 minutes, I: ↳ Mapped, qualified, and scored an entire TAM with DiscoLike. ↳ Found all relevant people with Prospeo, AI Ark, and BlitzAPI. ↳Filtered down to those with certain job openings using PredictLeads. ↳ Enriched all data with Icypeas, BetterContact, LeadMagic + more ↳ Used Exa for deep research (announcements, social activity, new hires) ↳ Layered on Parallel Web Systems on top for more data (acquisitions, funding, product launches, financial reports) ↳ Crafted 10/10 copy all of this data and our own skills ↳ Pushed it all to Instantly All inside of Deepline. All inside of Claude Code. Something that used to take days was handled within minutes with flawless execution. AGI is pretty much here. Hope you're keeping up!

Your subject line isn't just competing with other emails. It's competing with every reason to ignore you. Most brands try to be clever. Urgent. Loud. But that's not what earns the open. Here's what does: 1. Lead with curiosity. Skip the confusion. 2. Make the reader feel like there's something useful inside. 3. Match the subject line to the email. Don't bait the click. 4. Cut anything that sounds like every other brand in the inbox. A good subject line doesn't tell the whole story. But it does make the reader want the next line.

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

21 hours ago

A beautiful email with nothing to say is still just noise. Most brands obsess over the template. The colors. The layout. But the design often isn't the problem. The message usually is. Before you write the email, answer four questions: 1. Why should they care right now? 2.

9 14 31 4K 16

15 ads from our team got into an ad account. 11k in spend across all of them yesterday. nCAC down 11% I love making ads man

More money to spend on ads. Thank you @elonmusk @nikitabier

Hard work does not beat talent. Game selection beats both. Pick the wrong game and a 12-hour day still finishes last. Sick people understand this in their bones. They watched healthy friends "work hard" and got told they were lazy for the same effort. Fibro Support opens with a sister who called the writer a faker for four years. Four years of medical records, specialist notes, research papers handed over family dinners. Every dinner ended the same. "You just need to push through it." This is the same mechanism every chronic illness operator is sleeping on right now. Your buyer is not fighting the disease. They are fighting the people around them who decided the disease was a personality flaw. The villain in your hook should be the brother, the sister, the husband, the boss. Not the symptom. The ad spends the first 800 words on social betrayal. Then pivots to the body experience. Skin that hurts to touch. Brain fog that drops thoughts mid-sentence. The two days in bed paying for one good day. The product, an Earthline Naturals fibro supplement, enters as the first thing that took her side. One of 8,400+ advertorials indexed at gethookd.ai. The social-villain hook outperforms the symptom hook by 30%+ in our top decile. Name the person, not the pain. Link to this ad: app.gethookd.ai/share/ad/98753… We track 70M+ winning ads at gethookd.ai

"4 out of 5 collagen supplements are a waste of money." That hook has been running for weeks. And it keeps printing. Here's why comparison ads crush in supplements. The patterns: → Lead with a scary stat, then position as the solution → 91 performance scores on comparison angles consistently → Zero fluff in creative. Data and claims only → "Waste of money" triggers loss aversion hard → Review-site branding adds authority even when it's the brand's own ad Full swipe file: app.gethookd.ai/share/board/15…