Łukasz Bączek @Lu_Class_

@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance Poland Joined January 2015

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Łukasz Bączek @Lu_Class_

9 hours ago

🇮🇹 Italy, conversely, was a market where viewership did not perform well. The lack of an Italian team, and PSG’s crushing defeat of Inter Milan in last year’s final, contributed to an average of 1.4m viewers watching on pay-TV platform Sky.

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Łukasz Bączek @Lu_Class_

11 hours ago

🇩🇪Better still, was Germany’s ZDF, which avg 5.3m viewership and a 35.2% market share across its coverage. Naturally, the UCL final was the highest-rated broadcast of any in Germany across the day, and even the broadcaster’s pre-match coverage still attracted a strong 3m audience

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Łukasz Bączek @Lu_Class_

13 hours ago

That increased in extra time, with 3.18m (35.5%) tuning in to the additional half hour, and an even greater 3.6m (39.7%) taking in the deciding penalty shootout.

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Łukasz Bączek @Lu_Class_

13 hours ago

📺🇪🇸 In Spain, public broadcaster RTVE's La1 network achieved high viewing figures, slightly exceeding those of 2025. An average of 2.64m watched the full 90 minutes of the match, which ended 1-1, representing a 29.5% viewership share in the country.

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Łukasz Bączek @Lu_Class_

14 hours ago

WhatsApp’s global head of brand Jennie Morel says that the goal for The Time is Now is to use the occasion of the World Cup to grow its user base in the U.S. by showing how a superstar like Saka actually uses the app in his real life.

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Łukasz Bączek @Lu_Class_

14 hours ago

The film is produced by the Meta-owned messaging app, and is just the brand’s latest masterclass in creating brand entertainment that is actually just entertainment. The story is real, the characters compelling, and the product just happens to sit naturally within it all.

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Łukasz Bączek @Lu_Class_

14 hours ago

The best Bukayo Saka documentary is also a WhatsApp (Arsenal partner) ad. The Meta-owned app chronicles the Arsenal star’s career in a new film, and proves that brand entertainment isn’t an oxymoron.

WhatsApp @WhatsApp

16 hours ago

“The Time is Now” is WhatsApp’s original documentary following @BukayoSaka87 as he faces the biggest moment of his career 🏆

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Łukasz Bączek @Lu_Class_

19 hours ago

⬜ Adidas and Real Madrid present the new 2026/27 home kit

Real Madrid C.F. @realmadrid

21 hours ago

🎬 Cine. @adidasfootball

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Łukasz Bączek @Lu_Class_

19 hours ago

Florentino Pérez: Real Madrid offers investors prestige not profits ft.com/content/cf47d5…

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Darren @DarrenArsenal1

20 hours ago

Arsenal's new exclusive deal with Fanatics which started in January has created huge sales on the two products relesed to date. But the Topps Now card which featured Max Dowman sold over 75,000 at £11.99 (Over £800,000 in Rev). Which is the 2nd best selling card since Topps Now launched behind Messi & Steph Curry (110,000) and in front of Yamine Lamal (50,000)+ The license over term is worth £Millions of royalties to the club, and eclipses any previous deal they had on trading cards with any previous partner.

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Łukasz Bączek @Lu_Class_

19 hours ago

@KiedrowskiM Czy wiemy jak to wyglądało na krajowym podwórku, TVP/Canal+?

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Łukasz Bączek @Lu_Class_

a day ago

🚨CBS shattered the English-language US club football TV audience record with PSG-Arsenal on Saturday. 📺 3.09 million viewers 📺 Well above 2.04m for PSG-Inter Milan in 2025 📺 City’s clash against Arsenal was the most-watched Premier League match in US history, avg 2.6m viewers

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Łukasz Bączek @Lu_Class_

a day ago

Though this total figure fell year-on-year from the 11.8m that watched in 2025 (PSG’s first UCL triumph), it was nonetheless a strong rating, peaking with 14.1m combined viewers in the latter stages of the fixture.

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Łukasz Bączek @Lu_Class_

a day ago

🚨 PSG - Arsenal: 9.1 million viewers watched the Champions League final in France🇫🇷. This final attracted an average of 6.2m viewers on M6 and 2.9m on Canal+ and Canal+ Foot. Last year's final against Inter Milan was watched by an average of 11.8m viewers in total.

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Łukasz Bączek @Lu_Class_

a day ago

The match (April 19) was available on NBC, Peacock, Telemundo, and NBC Sports Digital.

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Łukasz Bączek @Lu_Class_

a day ago

FIFA has all-but finished its protracted World Cup sales process in Asia, ending up with a respectable result given the pan-regional downturn in rights fees and specific headwinds present in almost every market media.sportbusiness.com/2026/06/fifa-e…

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Łukasz Bączek @Lu_Class_

2 days ago

@Ahgilan94 Nothing concrete. Talks are ongoing, but what will come of them is unknown. It will get harder with each season.

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Łukasz Bączek @Lu_Class_

2 days ago

🟦 Nike and Chelsea present the new 2026/27 home kit

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Eben Novy-Williams @novy_williams

2 days ago

Some Western sportswear brands like @Nike have stagnated (or worse) in China, creating an opportunity for domestic brands like @LiNing_Official. This chart tells a lot of the story about Steph Curry's new sneaker deal. 📈: @LevAkabas, @Sportico

Eben Novy-Williams @novy_williams

2 days ago

As Chinese consumers turn away from many western brands (like @Nike), Steph Curry's deal with @LiNing_Official will drastically accelerate the growth of his brand in China long after he's done playing. My quick reaction for @Sportico. Link in replies👇